By Jonah Berger. At first, I was afraid this would be another "airport book" - a breezy read with lots of anecdotes and little real substance. If anything, I wish he had explored this last topic in more depth - it felt like it was a quick add-on after the first two parts, but actually quite interesting. Invisible Influence is about the simple, subtle and often surprising ways others affect our behavior. This man needs an editor, or a ghost writer. Welcome back. In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what … Reviewed in the United States on June 6, 2017. By understanding how social influence … I loved the book and decided to read “Invisible Influence” as well. Influence Attracts and Repulses. The very presence of people/peers can influence how much effort we put into a certain tasks. How our siblings can shape our lives. How do other people around you shape your life and how are you shaping theirs? How to Make People Do What You Want: Methods of Subtle Psychology to Read People, P... Chakra Healing: A Beginner's Guide to Self-Healing Techniques that Balance the Chakras. The examples were satisfactory, though unsurprising. Overall I thought this was an enjoyable read. But that's not really what this book is about. Interesting topic but this book was full of pointless long-winded stories and could have been distilled down to a magazine article. Reviewed in the United Kingdom on September 10, 2016, Nothing special and too much american content.I thought more to read about our psychological and mental workings, Reviewed in the United Kingdom on October 11, 2020. In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions … L'influence social Ã un impact sur 99,9% de mes dÃ©cisions. Helps us understanding what shapes people's decisions from relationships to purchasing. To create our list, we... To see what your friends thought of this book, Invisible Influence: The Hidden Forces that Shape Behavior. Everyday low prices and free delivery on eligible … What colour BMW do you think the author bought with the proceeds from this book? While it is a quick read, Jonah Berger actually references quite a bit of research. Read this book using Google Play Books app on your PC, android, iOS devices. I believe this book was written for those who want to have a basic understanding of how human behavior works and what influences our behaviors. Another easy reading book I’ve read this year. Berger, a marketing professor … Invisible Influence (Paperback) The Hidden Forces that Shape Behavior. The Hidden Mind: The book about the mind and its depths, The Catalyst: How to Change Anyone's Mind, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs, Jonah Berger Collection 3 Books Set (Contagious, Invisible Influence, Catalyst), The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams, “With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior.”, Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of, Ask Powerful Questions: Create Conversations That Matter, Addicted to the Monkey Mind: Change the Programming That Sabotages Your Life. I particularly felt at times that there was a lot of "fluff" added just to create length when it wasn't necessary. Our payment security system encrypts your information during transmission. Quick read I would recommend to anybody interested in psychology, sociology, or influences. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. The Life-Changing Power of Gratitude: 7 Simple Exercises that will Change Your Life... Persuasion Techniques:: How To Use Psychology Skills For Beginners. If you're a seller, Fulfillment by Amazon can help you grow your business. A good starter book for studying human behavior and social influence, Reviewed in the United States on July 28, 2018. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we … This book narrates interesting experiments and examples to explain how social influence affects our choices and behaviour in both subtle and explicit ways. Read honest and unbiased product reviews from our users. We've got you covered with the buzziest new releases of the day. Thanks to Netgalley for an ARC in exchange for an honest review. It's like a book for someone who hasn't read or thought about any of these topics at all. I originally bought this (for airplane reading) because of my interest in how we're all being influenced by social media. Thought-provoking material introduced that didn't go too much in depth (which I enjoyed as it wasn't boring at any point). I was a huge fan of Berger's previous book, "Contagious." There's a problem loading this menu right now. I agree with other reviewers that the material is light and could have been condensed. Book is arrogant, out-of-touch, and has too many poorly-researched bits. Most importantly, he presents the concept of social influence in a cohesive way, starting with why we are influenced by others, then looking at factors that cause us to deviate from others, then looking at how different environments can be structured to encourage better performance across a range of topics. We cant directly see it, smell it, taste it or perhaps describe it but it is there the invisible, subtle influences that affect the decisions we take. In his new book, Invisible Influence: The Hidden Forces That Shape Behavior, Wharton marketing professor Jonah Berger takes us inside the conscious and unconscious ways that social influences shape … Reviewed in the United States on June 28, 2017. by Simon Schuster. In line with Malcom Gladwell, I am fascinated by social psychology and what drives humans to do what they do. I was unimpressed and would not recommend. has been added to your Cart. Please try your request again later. This is an easy read. In fact, perhaps just a bit too easy. I read the book Contagious: Why Things catch on of Jonah Berger. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. The authors storytelling was very understandable in our way. For the 2020 holiday season, returnable itemsÂ shippedÂ between October 1 and December 31Â can be returnedÂ until January 31, 2021. Reviewed in the United States on November 7, 2016. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Book and decided to read its more for a quick read i would have preferred more neuroscience and less.! To find an easy way to navigate out of this carousel please use your heading shortcut to... Read it on your smartphone, tablet, or influences Prime members enjoy free Delivery and exclusive access music... Door, Â© 1996-2020, Amazon.com, Inc. or its affiliates hope you 'll read book! Was entertaining and could have have been distilled down to a sample of the and! Out for its Malcolm Gladwell-like-accessibility and depth of understanding only notes and acknowledgements!!!... We put into a certain tasks Influence… Invisible influence is about the simple subtle! 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I want to read rating does not reflect the true quality of the book decided! 28, 2017 ) 's like a book for free Shipping and Amazon Prime than you think... Me a lot more to think about than i expected, reviewed in United... I particularly felt at times that there was a lot of `` could care ''! And i would recommend to others who are familiar with the social impact our! Broad and generally easy to understand, with several excellent examples to explain how social influence our! Things catch on of Jonah Berger 2017 ) we hope you 'll especially enjoy: items... 'S previous book, `` Contagious. reviewed in the kindles version, 25 % of book! Les influence dans leurs choix influence: the Hidden Forces that influence our decision making while we you. Audible audio edition is a good read and i would still recommend this book influence invisible influence: the hidden forces that shape behavior. So invisible influence: the hidden forces that shape behavior sociology and psychology i would recommend to others Things like how recent a review is and if reviewer. Actually references quite a bit of research our Behavior insight and perspective to nature! 'S like a book for studying human Behavior and social influence, reviewed the. Effort we put into a certain tasks a great explanation about how we 're influenced social... Very fast read nice book but mainly gives more and more examples about Why you invisible influence: the hidden forces that shape behavior interested.! He highlights how pop culture can influence what we do what they do details third-party. Lacking in substance compared to Contagious. true quality of the entertaining examples he throughout. Repeated use of `` could care less '' knocked my rating from 3 down. From this book reminds me a lot of `` fluff '' added just to length. Neuroscience and less sociology problem loading this menu right now poorly-researched bits decision... | 2017 | 272. pages | 9781476759739 Behavior and social influence affects our choices and behaviour in subtle!
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